Course Description
This course gives students the opportunity to develop an overall understanding of marketing functions and their role in society. This course covers various activities involved in the transfer of goods from producer to consumer. Retail, wholesale, industrial, and online marketing channels and institutions are investigated. The marketing concept, promotional strategies, pricing policies, and international marketing are also explored.
Units: 3
Credit - Degree Applicable Transferable to CSU only
Course Details
- Grade Options: Letter Grade, Pass/No Pass
- In-Class Lecture Hours: 48 鈥� 54
- In-Class Lab Hours: 0
Requisites and Advisories
- Prerequisites: None
- Co-Requisites: None
- Advisory: None
Transfer Details
- CSU/UC:
Transferable to CSU only