The Google Digital Marketing and E-commerce Certificate is designed to prepare beginning learners for entry-level jobs in digital marketing and e-commerce. The program was developed by Google and covers the fields of digital marketing and e-commerce, job responsibilities of entry-level digital marketing coordinator and e-commerce analyst, roles and functions within an organization, customer journey and function maps, marketing funnel, and elements of a digital marketing and e-commerce strategy. Students will be much more competitive if they already have a Bachelor's degree.
Program Requirements (76-84.5 hours)
| Course Number | Course Title | Hours |
|---|---|---|
| NCGO001 | Introduction to Google Certificates | 4 - 4.5 hours |
| NCGO006 | Google Digital Marketing and E-commerce | 72 - 80 hours |
Total Certificate Hours: 76-84.5 hours
Certificates are listed as hours rather than college credit (units). Students must pass and complete the minimum number of hours required.